Her Career
Her Career
Career
During my career, I have personally created IP and products profiting multiple millions in sales annually. Over my career, 50+ million in new IP profits. 400+ million in licensed global profits. Those brands range from evergreen to brands like Sanrio, Paw Patrol and Disney Pixar Cars to new IP like Unicornos, Mermicorno Starfall, Party Pop Teenies and Awesome Blossom to name a few. I have gained insights into consumer’s wants/needs, and can turn those into innovated designs.
In addition to my design expertise, I have art directed many brands into metrically larger brands. Coordinated and leading licensees needs with company needs in cross functional meetings. Managed teams of designers and cross functional teams of engineers, marketers, quality control, packaging and licensors. Together my teams have brought dozens of items to market launch around the world.
I’ve brought all my combined experience from many industries to support new potential teams. I’m so excited to see what comes next.
Career Timeline
Current Position
Current Position
Current Position
Director of Toy Department
Currently oversees development, production, design and distribution of vinyl blind box toys. Communicates with factories to oversee all manufacturing processes and timelines. Handles strategy planning for all current and future toy releases. Budgets all toy cost to be streamlined meeting company’s margins for high profits. Facilitates all communication with toy licensors and some licensees.
Improved metrics due to my actions:
raised company profits in toys 55% in 2 years
in 1 years time, made 10+ million in toy profits
created 6 top selling toy series in company history
improved toy quality by 33% in better manufacturing processes
fully staffed toy design and development team to improve output by 50%
Averaged large saving in tooling, deco reductions per project is in the hundreds to thousands.
cost engineers toys and packaging during prelim design to help troubleshoot higher cost after final design cost come in from factories.
Duties/Roles:
project manages manufacturing and design schedules
creates cost sheets for executive review and approval
people manages in duality with director roles
mentors designers and helps set goals that can be met
restructured entire toy department to be more efficient by delegating roles based on strong skill sets
Licensing:
Liaison with Licensors: Sanrio, Riot
Arcane, Karl Lagerfeld, Hollywood Chamber of Commerce and ONCH
Nurtures business relationships with existing/new businesses
Sends business updates to Sanrio LA and Japan teams
Art Directing and Design:
presents trends to design teams and executives
ensures all toy series are themed well for full sell through
sketches new toys designs and follows through all phases of production
Buyers/Retailers:
updates sales documents for buyers
creates exclusive items for retailers and big brand collaborations